


What Is Business Protection?
Business Protection is a financial safety net that helps your business stay strong when the unexpected happens, such as the death, critical illness, or long-term absence of a key person.
It’s about safeguarding your operations, your people, and your future.
We offer a range of tailored Business Protection policies to suit different business structures and risks, including:
- Key Person Insurance – protects against the loss of vital individuals whose absence could impact revenue or operations.
- Executive Income Protection – covers income for key employees unable to work due to long-term illness or injury.
- Relevant Life Cover – a tax-efficient way to provide life insurance for employees or directors.
- Business Loan Cover – ensures your business can repay outstanding loans if a guarantor or owner dies or becomes critically ill.
- Share & Partnership Protection – helps remaining owners buy out a departing partner’s share to maintain control and continuity.
Whether you’re a start-up, family business, or growing enterprise, Business Protection helps ensure that sudden change doesn’t become a long-term threat to your success.


Why Does Business Protection Matter?
Running a business means thinking ahead, not just about growth, but about how you'll handle the unexpected.
What happens if a founder, director, or key employee can’t work due to illness or worse? The fallout can be immediate and wide-ranging:
- Revenue may fall.
- Confidence among customers and investors may drop.
- Operational strain may rise.
- Ownership could become unclear.
Business Protection gives you the means to respond confidently, helping you:
- Avoid sudden cashflow pressures.
- Maintain service for clients and stability for staff.
- Reassure lenders, partners, and stakeholders.
- Preserve your business’s leadership, control, and long-term vision.
It’s more than a policy - it’s a plan for continuity, resilience, and peace of mind.
How Business Protection Supports You
Business Protection isn’t a one-size-fits-all solution. It’s a suite of flexible, tailored cover options that support different parts of your business:
- Protect your profits – Maintain revenue and cover essential costs if someone critical is lost.
- Protect your people – Provide income and support to valued employees during long absences.
- Protect your ownership – Ensure shares or equity remain with the right people through clear succession planning.
- Protect your borrowing – Repay outstanding loans without draining resources or risking personal guarantees.
Whatever your structure or sector, Business Protection helps you manage risk, build resilience, and keep control in times of change.


faqs
How can we help?
We want you to have the simplest, easiest experience possible when choosing the right employee benefits. But we know you might have a few questions. Read on for more information here. If you still have questions, talk to us.
What is Key Person Insurance, and who is it for?
Key Person Insurance provides a payout if a vital individual (like a director, lead technician, or top salesperson) dies or becomes critically ill. It helps cover lost income, recruitment costs, or operational disruption caused by their absence.
What does Executive Income Protection cover?
This policy pays a monthly benefit (up to 75% of salary) if a key employee is off work long-term due to illness or injury. It supports their income while protecting your business’s cash flow.
How is Relevant Life Cover different from other life insurance?
Relevant Life Cover is a tax-efficient life insurance policy paid for by the business. It provides a lump sum to an employee’s family if they die or are diagnosed with a terminal illness, and it doesn’t count towards pension allowances or attract benefit-in-kind tax.
Why would I need Business Loan Cover?
If you have commercial loans or director loan agreements, this cover ensures they can be repaid if the guarantor or borrower dies or becomes critically ill. It protects your credit rating and avoids sudden repayment pressure.
What does Share & Partnership Protection do?
This ensures that if a business owner or partner dies or becomes critically ill, their shares or stake can be purchased by the remaining owners. It helps prevent disruption, disputes, or shares passing to outside parties.
Can small businesses benefit from Business Protection?
Yes! In fact, small businesses are often more vulnerable to the loss of key individuals. Business Protection can be customised for sole directors, start-ups, and growing teams, making it an essential part of your risk strategy.
Is Business Protection tax-deductible?
Some types of Business Protection, like Relevant Life Cover and certain Key Person policies, may offer tax advantages, including corporation tax relief or exemption from National Insurance contributions.
Can I mix different types of cover?
Absolutely. Many businesses take out multiple types of protection to cover different risks; for example, combining Key Person Insurance with Share Protection and Business Loan Cover.
How do I know which protection my business needs?
Our expert advisers will assess your business setup, key risks, and financial responsibilities to recommend the right combination of policies, with no pressure and clear, independent advice.

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