5 Top Tips For A Great ROI From Any Employee Insurances
Life assurance, Income Protection and Critical Illness cover may not grab the headlines, but they can deliver some of the best value in your entire benefits package. These schemes are often referred to as “Group Risk” schemes as the policies cover groups of employees.
The problem?
Too many businesses set up the schemes and forget them, which means that the business may not be getting the best value from them. Our consultants bring decades of experience in building smarter Group Risk solutions. They’ve seen where businesses overspend, where gaps appear, and how a few well-placed changes can unlock significant returns. Here are their top tips for getting the best ROI from your Group Risk programme.
1. Always Start with a Market Review
Many employers stick with the same provider for years, often out of habit. But the insurers often make changes to their schemes, which could mean that by failing to review your options, you’re not getting the best value.
In 2023, the UK Group Risk industry paid out a record £2.49 billion in claims - evidence of both the scale and competitiveness of the market. A thorough market review helps you check that your cover remains both cost-effective and fit for purpose.
2. Invest Just 30 Minutes in a Consultation
You don’t need to spend weeks unpicking your Group Risk arrangements to spot opportunities. Our consultants frequently find savings or improvements in a simple half-hour conversation.
That short consultation can benchmark your scheme against industry standards, identify potential gaps, and highlight where quick wins might be made. It’s a small investment of time that often delivers outsized returns.
3. Make the Most of Deep Expertise
True ROI doesn’t come from comparing quotes - it comes from understanding the fine print. Our consultants know how to navigate underwriting, policy wording and claims processes to your advantage.
Take Group Income Protection as an example.
Many employers assume it’s only about paying salaries during long-term absence, but the reality is broader. Last year, 72% of employees absent under Group Income Protection returned to work within the year, thanks to early interventions like rehab support. That kind of outcome doesn’t just protect employees, it protects productivity too.
Talk to us
If you would like to find out more about our solutions, get in touch.
4. Measure and Communicate the Value
A Group Risk programme only pays back if your employees know it exists and understand how it helps them. Yet research shows 80% of professionals don’t fully use the benefits their employers provide.
The solution lies in better measurement and communication: 76% of employers now measure the impact of health and wellbeing support, up from just 51% the year before. By tracking outcomes and sharing real stories of support, you can make the value of Group Risk tangible - and strengthen employee loyalty in the process.
5. Design Cover That Supports Everyone
Every employee faces risk, yet many Group Risk programmes focus primarily on senior staff.
This narrow approach misses opportunities to build trust across the workforce - perhaps explaining why only 49% of employers consider benefits that support all employees.
Our consultants help you design inclusive solutions that work for your whole team, delivering value throughout the business rather than just at the executive level.
Turning Protection into ROI
What makes Bravo Benefits different is the experience and care our consultants bring to every client. With decades of knowledge, strong insurer relationships and a proactive approach, we do more than just place policies - we create solutions that genuinely deliver.
Whether it’s through a thorough market review, a quick consultation, or applying our depth of expertise, we’re here to make sure your Group Risk programme protects your people, strengthens engagement and delivers measurable returns.
