Improve retention by offering innovative employee benefit solutions


Hannah Millist

September 18, 2023

It is no secret that standing out and securing the best talent requires more than just a competitive salary.

In a world that rightly sees everyone as unique, businesses need to understand the particular desires of their workforce to be able to offer customised benefits that truly align with their staff’s ambitions. 

Understanding these ambitions is vital, as cookie-cutter perks will no doubt disappoint. This is highlighted by research carried out by MetLife UK. Their study found that a staggering 50% of employees would willingly accept a lower salary in exchange for benefits designed around their preferences. 

Even more compelling, 74% of employees are ready to go the extra mile when their employer invests in benefits tailored to their personal needs.

Do you still need to be convinced why personalised employee perks are the way forward? Here are just a few reasons. 

Show you care about welfare

Gone are the days of generic benefits packages that offer a one-size-fits-all approach. 

Private health insurance is now seen as a traditional employee benefit - one that most companies offer and most employees expect. 

It’s no surprise. 

Private health insurance provides employees with access to quality healthcare services without long waiting times. Staff can get treated sooner and back to work quicker, meaning your team can enjoy the best possible health and have fewer days off. All of this helps to keep productivity as high as possible.

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But, gone are the days of generic benefits packages that offer a one-size-fits-all approach. Combining your private health insurance provision with benefits that help employees stay fit and healthy shows you are really invested in their long-term health. 

Including benefits such as Cycle to Work and Gym Discounts in your tailored benefits package creates a more robust, nuanced and valuable benefits provision that safeguards your team’s future health. 

The recipe for life satisfaction

Imagine a workplace where your employer values your unique needs and aspirations, even beyond your job responsibilities. This is the essence of a tailored employee benefits programme. 

Customisation allows organisations to choose benefits that resonate with their staff’s lifestyles, whether that means providing Retail Discounts to support their cost of living or professional development opportunities that help them achieve their aspirations.

Tailored benefits show that the company values its employees as individuals, fostering a sense of belonging and loyalty. As a result, job satisfaction soars, and employees become more invested in their work and the company's success.

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Boosting engagement and retention rates

Did you know that job satisfaction is directly linked to engagement and retention rates?  We’ve already seen how 75% of employees would be willing to work harder for an employer who developed a benefit package that really met their needs. 

Personalised benefits have a profound impact on employee morale, creating a ripple effect throughout the company. 

Engaged employees tend to be more innovative, collaborative, and productive, all of which contribute to the company's overall success.

Moreover, content employees are less likely to leave, reducing the expenses and efforts of frequent recruitment and training.

Competitive edge in talent acquisition

In the fiercely competitive job market, attracting and retaining the best talent is a strategic imperative. Companies that recognise this and invest in customised benefits programmes are in a prime position to stand out. 

In industries where competition for skilled professionals is fierce, a thoughtfully designed employee benefits scheme sets the organisation apart as an employer that cares.

A personalised benefits package is not just an added perk; it's a testament to a company's commitment to its employees' well-being and growth.

When potential candidates see that a company offers tailored benefits, they are more likely to be enticed to join. After all, the prospect of working for an employer who cares about your personal and professional needs is undeniably appealing. 

Customise benefits for business success 

The role of customised employee benefits in improving retention rates and overall job satisfaction cannot be overstated. 

Companies that prioritise their employees' wellbeing by offering tailored benefits packages reap the rewards in terms of higher motivation, job satisfaction, and lower turnover. As the modern workforce seeks more than just a paycheck from their employers, businesses that recognise and cater to these needs are better positioned to attract, retain, and thrive with the best talent in their industries.

So, whether you're a startup or an industry titan, remember that the path to better retention and a competitive edge begins with understanding and meeting the unique needs of your most valuable asset: your employees.