Smartphones and mobile apps have revolutionised our daily lives.
With just a tap of our fingers, we access news updates, social media feeds and much more.
So why are employee benefits platforms often overlooked?
From health and wellbeing packages to retirement plans, businesses are investing significantly in providing perks that enhance the wellbeing and satisfaction of their employees.
Yet despite the evident advantages, the transition to using a benefits platform for employees isn’t always met with unanimous enthusiasm.
We get it – which is why we’ll be delving into some common objections to employee benefit platforms and addressing them head-on.
1. Concerns about accessibility
With the rise in hybrid work setups and flexible hours, businesses understandably have concerns about their staff being able to easily access their employee benefits platform.
Explaining employee benefits to large remote teams poses huge HR challenges.
Plus, if using multiple providers, there is the possibility of overlooked benefits and lost login details, meaning that the app isn’t fully utilised.
Solution: Modern benefit platforms are designed with accessibility in mind.
For example, Bravo Benefit’s Smart Hive app streamlines and centralises your diverse benefits so your employees can access all their perks conveniently, optimising their rewards.
Having all benefits in one place simplifies things and will encourage employees to use their benefit app.
The user-friendly platform, coupled with support from our Client Success Managers, ensures the app is efficiently used by the largest number of employees.
Learn more about Smart Hive.
2. Limited customisation and flexibility
A one-size-all solution can put many businesses off.
The worry is that a lack of flexibility in terms of solutions and look and feel will not benefit and cater for the diverse needs of your workforce.
Solution: Bravo Benefits’ Smart Hive app offers customisable features, allowing employers to tailor benefit packages according to their employees’ preferences and demographics.
Whether it’s health insurance options, wellness programmes, or retirement plans, businesses can personalise their benefits to suit their employee’s requirements.
Not only that, but you can customise Smart Hive to match your brand. Why not change the dashboard theme and add your company logo to boost staff loyalty?
Find out how easy it is to customise your benefits platform for employees.
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If you would like to find out more about our solutions, get in touch.
3. Scepticism regarding engagement
Do employee benefit apps genuinely enhance engagement?
Concerns often revolve around whether employees will actively utilise the app and derive value from the offered benefits.
Solution: Research indicates that digital platforms can significantly increase employee engagement with benefits programmes and that 80% of employees would choose additional benefits over a pay rise.
Personalised features and user-friendly interfaces can make a huge difference to engagement with your employee benefits app.
Bravo Benefit’s Reward and Recognition app had that and much more. It seamlessly connects your colleagues and acts as a centralised hub for acknowledging their contributions in front of the entire team.
Offering impactful rewards like gift vouchers and time off, while empowering staff to nominate peers, can foster a cohesive team spirit.
Why not get a demo and all your questions answered by one of our consultants?
Plus, here’s some help on how to encourage your team to engage with their employee benefits app.
4. Privacy and security worries
Another common objection relates to data privacy and security, especially since the introduction of GDPR.
Employees may express concerns about sharing personal information on a digital platform.
Solution: Addressing this objection requires transparent communication about data protection measures implemented by the employee benefits platform provider.
Reputable platforms like those provided by Bravo Benefits prioritise compliance with data protection regulations (ICO and GDPR), and secure authentication processes to safeguard sensitive information.
5. Set-up and administration requirements
Implementing a new employee benefit platform can seem like a time-consuming task.
And it’s not just the setting up that seems tedious, but the continuous upkeep and admin required to keep it relevant to your employees. How much effort and resources will it require?
Solution: Bravo Benefits’ Smart Hive allows users to access all benefits in one place, reducing multiple logins and admin tasks.
Each user has a personal login, accessing a dashboard with benefit details. They can directly connect with benefit partners, eliminating the need for internal administrators.
Users can request help from Bravo Benefits’ employee benefits administration team directly, so no internal administrative team is required, saving you valuable time and money.
Technology can reduce repetitive work, but effective benefits administration still requires people to manage queries, coordinate providers and keep information accurate. Bravo Benefits combines Smart Hive with hands-on employee benefits administration support, helping HR teams reduce workload without losing oversight.
This is exactly what BD Consultancy found when they implemented our employee benefits platform. Find out how we helped them here.
Embracing innovation for enhanced employee wellbeing
While smartphones and apps have transformed daily life, employee benefits platforms often face resistance despite their potential to enhance wellbeing. Platforms like Bravo Benefit’s Smart Hive and Reward & Recognition offer tailored solutions, fostering engagement, security, and mental wellbeing, ultimately benefiting both employees and employers alike.
